The world in which we live is very different from what it once was. Nowadays dead games may rise from the grave, hit a peak and die again in a matter of weeks, never going through a real plateau phase. Things have changed with the rise of social media. The developers themselves were caught by surprise and thought their game was dead.
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Instead, they are the ones who are able to sustain that plateau for longer and never really die – eternally rejuvenated by innovative marketing tactics.Īmong us was artificially pushed forward for free by social media influencers. The traditional approach to marketing teaches us that the most successful brands are NOT the ones that keep on increasing sales (which tends to become impossible after they hit the unavoidable plateau). That is the way of marketing with all things. It is traditionally taught that brands or product sales tend to grow, hit a plateau and then drop and be discarded. This provides us with an interesting marketing proposition. It peaked at almost half a million concurrent players. Among us’s daily player count surpassed “ Fall Guys”, one other very popular game that was also pushed forward by the same YouTubers and Twitch streamers. All this attention was also strongly showcased in Reddit posts and 9gag memes. This sudden bump in popularity made the team disregard the idea of a sequel, and instead focus their efforts on updating and adding new content to the current game. So much so that the game’s servers were experiencing technical issues due to the increased flow of new players every day. Within one month, these guys boosted the game’s sales dramatically. “ Sodapoppin” turned some heads around and drew the attention of other big-time content creators such as PewDiePie, Pokimane, Shroud, Ninja, and CallMeCarson.
It was sunny July 2020 and one very popular Twitch streamer decided to pick this game for his next stream. This idea of a sequel was short-lived because something extraordinary was happening… Not that much of a player base for a very simple low-budget game without a proper marketing strategy, with less than decent sales, and with a questionable long-term monetization plan.Įventually, the game’s creator announced its demise and the development of a sequel. By 2020 it had lived and died quietly in the background fade of a typical indie game. Innersloth released Among Us back in 2018. These tasks add a new layer of interest to what could otherwise be dead game time.Ī few months ago, something unexpected happened… Among Us – From the slumber it rose The premise is interesting and it features a slight twist from other rehashed games like Town of Salem or Werewolves Within which are just different shades of UI for the original game, Werewolf.Īmong us has a similar round structure to those classic games, but it adds tasks, or minigames, that the “good” players have to perform. However, there’s a traitor in the midst of the crew, whose sole task is to kill every other player and avoid being discovered. Each player has several tasks he needs to perform. Lacking proper graphics, poor UI, sound and network stability, the little multiplayer indie game IS fun, but still very poorly executed.Ĭlearly drawing inspiration from games such as Werewolf or Mafia, Among usis a multiplayer game of survival and deception. It was a mediocre implementation of a good albeit common game concept. But when missing that social draw, it highlights a certain lack of true depth or consequence to the game.
I realized that it would be a great game to play with friends. It didn’t impress me to the point of wanting to play much more of it. I played Among us a couple of months ago. This raises a couple of questions when it comes to games, music, movies, books, people, ideas, and pretty much everything that becomes popular overnight. The developers themselves were caught by surprise by the sudden change when they actually thought their game was dead. But it wasn’t always as popular as it is today. Among us has been among us for quite some time now.
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